EA to charge for online play in games

Something that has annoyed me recently, is EA and their announcement that they'll be charging cusomters who buy preowned versions of their games £10 if they want the same type of access than someone buying the game new. The game which will be seeing this first, is Tiger Woods PGA Tour 11, where you will aquire an online pass to access things such as online multiplayer.

There is an article that can be found here regarding the announcement:
http://www.stuff.co.nz/technology/blogs/game-junkie/3689370/EAs-Online-Pass-What-do-you-think

What are your thoughts on this? Will it drive people away from these types of games into others? Or will it rip apart the preowned market? Discuss your thoughts.